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How Does Facebook’s Rebrand Signify A Dramatic Change ...
Article, Innovation, Wellbeing

How Does Facebook’s Rebrand Signify A Dramatic Change To Healthcare

Without a question, Facebook has become a generational phenomenon. It changed traditional conceptions of communication, connection, newsgathering, e-commerce, and social interaction for billions of people all over the world. 

Although the firm began as a social media network, it has developed into something more: a cultural symbol that reflects the way people communicate with one another, keep track of milestones in a local or national community, and even meet and connect with others who have the same interests.

The evolution of Facebook

The current transformation and rebranding of Facebook as “Meta,” which CEO Mark Zuckerberg publicly announced earlier this week, is the company’s most daring move yet. 

Meta is an aggregation of the company’s greater ambition to enable people to connect while using cutting-edge technology to reinvent social interaction. 

“The metaverse will seem like a combination of today’s online social encounters, sometimes enlarged into 3 components or reflected into the actual world,” according to the press release.

Indeed, the corporation has spent a large amount of time and money in recent years adopting new methods of communicating, particularly in the augmented and virtual reality realms, so the revelation of this transition is long overdue. 

Meta is the result of these efforts, but it also serves as a springboard for many more.

What is “meta”? 

The Metaverse is defined by the corporation as “a collection of interconnected digital locations that allow you to accomplish things you can’t do in the real world.” Importantly, it will be defined by social presence, or the sensation of being right there with another person, no matter where you are in the globe.” 

This expresses a strong feeling towards healthcare. 

The Metaverse opens up a slew of new possibilities in the fields of telehealth, virtual care, remote outpatient surveillance, data-driven care, and so on. 

It has the potential to become a generation-defining innovation in medicine, notably if it can raise virtual care from a 2d to a 3d experience.

However, Metaverse’s potential is considerably greater. 

The Metaverse’s connectedness is something that one lives in rather than something that one does. 

The Metaverse might be a new method for people to interact, a novel location to do business or a perfect place to get healthcare.

How Does Facebook Fit In?

Other tech behemoths have already begun to tread similar ground.

Industry heavyweights are pouring billions of dollars into figuring out how augmented and virtual reality may improve, personalize, and even replicate “physical presence,” which is now one of the telehealth’s biggest drawbacks.

However, Metaverse’s potential is considerably greater. 

Perhaps the Metaverse’s proposed connectedness is something that one lives inside rather than something that one does. 

If the Metaverse evolves into a new means to engage with friends, a new workplace to do business, and a location to maybe obtain healthcare, it may evolve into a current paradigm where people devote the majority of their time.

How Search Lite will revolutionize healthcare 

Facebook has already been developing Smart Glasses and its well-known Oculus virtual reality framework, both of which might eventually be as ubiquitous as a cellphone or timepiece on a person’s body. 

No one could have thought 20 years ago that they would be wearing a phone or watch on their body nearly 24/7 per day that could monitor calories or monitor cardiac arrhythmias, yet it is now an everyday occurrence. 

Similarly, if these connection gadgets do become a part of everyday life, they might have substantial implications in the field of healthcare. 

Distant surveillance in need of emergency departments; improved data and insights into treatment practice (e.g., blood sugar monitoring, cardiac arrhythmia tracking, etc. ); virtual artificially enhanced monitoring of physical health; and far more advanced applications that are even beyond the arena of current imagination are just a few examples.

It’s possible that there will be enormous gains as a result of this. 

However, if done incorrectly, it might jeopardize the patient-physician relationship’s individualized character. 

Indeed, society cannot afford to give up the humanitarian touch of healthcare in the middle of a desire to embrace new science and entrepreneurship.

Summary and Next Steps!

The leadership of Facebook (now Metaverse) has a massive job in navigating and comprehending this new, intriguing, and brave environment. 

Indeed, the opportunities for this technology are limitless, particularly in medicine and healthcare delivery. 

Time will tell if and how the firm can use this technology to complement healthcare in a safe, secure, and patient-centric way.


A passionate explorer, content enthusiast, and a people's person. I love exploring different societies and learn their cultures!

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